THE FRAGRANCE
THE DESIGNER
LE PLUS BEAU JOUR

THE DESIGNER


THE OTHER SIDE OF THE PICTURE


Iconoclastic visionary, prolific designer and artist, first and foremost, Jean-Charles de Castelbajac has carved out a unique style and an inimitable signature.

His world comprises three primary colours: the yellow of human warmth, the red of passion and the blue of hope. Poetic drawings take us back to our childhood. The black and white offer a hint, no more.

Let your imagination soar with these few lines. The materials tell stories, unfolding beyond appearances. The style is dazzling, the ideas offbeat – always intuitive, never calculated.

Blending art and pop culture, he experiments with a lateral approach. He takes over the street, fashion and museums. His fantasy dimension fuses dream with reality.

His world is an invitation. To reinvent form and substance. To look beyond the surface. And even beyond our thoughts... To make each day the most beautiful day of our lives.
Iconoclastic visionary
From fashion and painting to design, street art, theatre and poetry, Jean-Charles de Castelbajac explores all areas, taking them for his own. He flouts the rules to delve further than ever before. He distorts conventions, adding his poetry and his take on the quirky and strange.
His work is shape-shifting, poetic and fascinating. It’s never conventional, always effervescent. Each design asks a question, creates discord, opens a crack. And reveals a hint of the unexpected.
Instinctive creator
He is ruled by his impulses only. Drawing is like breathing to him as he follows his inspiration – like the angels he draws in cities around the world. Tributes, allusions, calls for love or reminders of life's transience, they bring the invisible to life, inviting us to open our eyes and redefine the world from our own perspective.
Shape-shifting artist
He designs every day from everything and nothing. He puts a noble spin on mundane objects, creating the non-existent and giving shape to the unimaginable. He works with an array of partners to bring the unexpected into the world.
He captures both every movement and none. Rooted in his era, he calls up the past and calls on the future. He enriches the present with his imagination. Never taking himself seriously. Bringing passion to everything he does.


My main fascination
is crafting images
and creating discord.

Your famous fragrance is called Beautiful Day. What is your take on this beautiful day?

Every day is a beautiful day for me. Each new morning heralds a wonderful day, symbolising rebirth. The name Beautiful Day came to me naturally, like a celebration of life and desire.

Where did the story begin? What inspired you?

The power of hope is the very basis of my creative energy and my desire to create daily. The endless search for the poetry in life.

I wanted to transmit this energy with Beautiful Day – to share, make someone smile and offer a weapon of seduction and femininity. Fashion has a similar meaning now.

This fragrance is very intimate as it links back to childhood memories. I was born in Casablanca and the smells of the city made a big impression on me. Almond, orange blossom, jasmine and lily of the valley brought femininity to my awareness. The consolidation of all these scents was like a throwback to my childhood – and the beginnings of Beautiful Day.
Who is Beautiful Day for?

It's the very essence of femininity. The top notes reveal a sensuality tied to the unconscious and a woman's awakening. Then comes another, very intimate, soft and enveloping form.
It's a fragrance for all women with a desire to be different. It embodies that daring and that ode to difference. It offers a pathway to individuality and another means of existence.

Beautiful Day is a poetic accident in a society of norms where we're continually taught to follow the crowd. Linked to the dermis, epidermis and senses, it's a poetry of the skin.
And the special part is that it is completely unique – and magical.

What is your secret to making each day the most beautiful day?

Being unique and highlighting what makes you different. Loving your curves and your broken nose.
This isn't about classic beauty and the old story of matching clichés with supposedly perfect looks. The only perfection that exists is creating discord.
Beautiful Day isn't glamorous, it's discordant. To brush past or touch a woman wearing this fragrance is to be moved. And that's her secret.

THE FRAGRANCE


AN INSPIRING FRAGRANCE
AN IMPULSIVE FRAGRANCE


Expressing our freedom, energy and world. Choosing all colours.
Redefining the world from our own perspective.

Imposing our poetry. Creating the unexpected. Living an inspired life. Leaving our imprint on our skin.
Each day is a fresh start for our creativity. A chance to make today the most beautiful day of our lives. And then again tomorrow.

A fragrance of imagination, impulse and indulgence. The colourful world of Jean-Charles de Castelbajac in an intensely feminine fragrance.
THE CHARACTER

“He is you, she is me” is the designer's take on women.
This is more than an image – it's a concept. A fragrance of female freedom.
A world where things are something they're not.
Where anything is possible, just waiting to be created.

THE FRAGRANCE
The mechanics of emotion

Jean Charles de Castelbajac's latest creation looks to make each day the most beautiful day of our lives. The fragrance is addictive, indulgent and feminine, blending delicious floral and spicy notes.

Almond is a central theme, initially fresh, green and touching with its powdery aspects. Mixed with bitter orange, it becomes a smell from our childhood, evoking afternoon snacks and floral gardens.
It turns warm under the influence of heliotrope, intensified by the spicy aromas of tonka bean and vanilla.
In the base notes, a mysterious muskiness steals over the scent for an addictive and terribly feminine fragrance.




I wanted to create
the white of his drawings:
the background to an
unfolding story.


Creator Maurice Roucel
talks about its beginnings…
What was the initial brief?

The idea was to transmit the Castelbajac spirit. To create a fragrance rooted in his era that is indulgent – but with a modern-day spin that is not too sweet – fresh and very feminine. Most importantly, I wanted a very creative, premium fragrance offering power, radiance and wonderful hold.

Where did you find your inspiration?

I associate Jean-Charles de Castelbajac with colour: red, blue and bright yellow.
I wanted to create the white of his drawings: the background to an unfolding story.

How did you craft the composition?

I worked with almond from top to bottom.
It lends itself really well to the era with its indulgent, fresh, pure and very feminine qualities. And yet it's very intense and tricky to handle. The most difficult part is coating the almond to soften it, like with a sugared almond!
I blended it with a little wood and amber and a lot of white flowers. Then for freshness, I mixed it with vanilla, orange blossom and lily of the valley. A dash of tonka bean brought a hint of sweet, ever so slightly burnt caramel to the scent while a little white musk gives it a soft, creamy quality. The composition is uncomplicated but a fragrance must work like a slogan – there is power in simplicity.

What does the result conjure up for you?

A beautiful signature with a simple, fresh name. An elegant greeting to begin the day in style.
 THE BOTTLE
THE SUBSTANCE OF THE FORM

A simple glass bottle with deep meaning like a window opening onto a fantasy world.

Inside sits a drawing: a woman sketched by Jean-Charles de Castelbajac. It appears on a white background, leaving the imagination to take flight. Three primary colours are suggested, symbolising warmth, love and hope.




Two lines of golden light are like a boundless frame. A black hood bears the brand name. This unique, luxurious bottle is home to an everlasting story.

The range

Seize the day. Think big. Discover, step by step... 
Beautiful Day is available in three sizes and exclusive to Marionnaud.




LE PLUS BEAU JOUR


13/04/17
@castelbajacparfums
BEAUTIFULDAY
13/05/17
@castelbajacparfums
BEAUTIFULDAY
Choisir toutes les couleurs. Sélectionner son parfum, sa trace olfactive. Exprimer sa liberté, son énergie, son univers Définir son sillage, son odeur, avec le nouveau parfum de  @jcdecastelbajac le 20 avril, en exclusivité chez @marionnaudfr

#teasing #jcdecastelbajac #parfum #paris #art #beautifuldayparis #beauty #women #happyculture #cosmetic #beautiful #castelbajacparfums          .

Beautiful promenade.

#jcdecastelbajac #jeancharlesdecastelbajac #castelbajacparfums #parfum #paris#deauville #art #artist  #creator#hapinessday #beautifuldayparis#beauty #happyculture #funday#moodoftheday @jcdecastelbajac

20/04/17
@castelbajacparfums
BEAUTIFULDAY
BEAUTIFULL DAY/Eileen Yoo, CEO Marionnaud France. 1st day in exclusivement @marionnaudfr @castelbajacparfums +

21/04/17
@castelbajacparfums
BEAUTIFULDAY
24/04/17
@castelbajacparfums
BEAUTIFULDAY
Ensemble, la Chaleur Humaine et la Passion de vivre créent l'Espérance que demain sera le plus beau jour de notre vie... 

#jcdecastelbajac #castelbajacparfums #peace #hope #thankful #paris #parfum #art #artist #contemporyart #beautifuldayparis #beauty #happyculture #parisianday #parisianmood #smellofhappiness #craieateur @craieateur @jcdecastelbajac
25/04/17
@castelbajacparfums
BEAUTIFULDAY
L'amande se révèle d'abord fraîche et verte, attendrissante par ses facettes poudrées. Mariée à l'orange amère, elle prend un parfum d'enfance, de goûter et de jardin fleuri. Elle devient chaleureuse sous l'effet de l'héliotrope, renforcé par les arômes épicés de la fève tonka et de la vanille. 
Le tout s'enveloppe enfin d'une mystérieuse note musquée… Pour un parfum addictif, terriblement féminin. 

30/04/17
@castelbajacparfums
BEAUTIFULDAY
#Repost @johannecourbatere

Almond + orange flower + muscs = a "doudou" scent for beautiful days. 👌 🙏 ✨ 🎉 Souvenirs souvenirs... Si vous aimez l'odeur régressive de la colle Cleopatre, celle de l'amande amère, vous serez au 7e ciel. Si vous êtes nostalgique du premier jus de Castelbajac, Doudou, là vous serez au paradis : ce sont les mêmes notes, peut-être en plus aérien. Dès le 22 avril, en exclu chez Marionnaud.

#collecleopatre #doudou #souvenirs #scents #perfumeeditor #perfumes #parfumcastelbajac #beautifulday  @jcdecastelbajac @niceworkparis @luciebooooo

02/05/17
@castelbajacparfums
BEAUTIFULDAY
03/05/17
@castelbajacparfums
BEAUTIFULDAY
Balade parisienne inspirée.

#jcdecastelbajac #castelbajacparfums #bikinginparis #instadream  #instafun#beautifuldayparis #parislovers#imaginary #happyculture #creative#illustration #mondayfunday@jcdecastelbajac @craieateur

Immersion dans les coulisses de la création.

#jcdecastelbajac #castelbajacparfums#parfum #paris #art #artist #craieateur#beautifuldayparis #happyculture#funday  #instadraw #colorfulday#artoftheday @craieateur@jcdecastelbajac

05/05/17
@castelbajacparfums
BEAUTIFULDAY
Grazie Cara @aurelielambillon & @grazia_fr pour cet article bellissimo sur #beautifullday @castelbajacparfums +

#jccastelbajac#jeancharlesdecastelbajac#beautifuldayparis #parfum #beauty#parisianday #paris #parisianmood#grazia #castelbajacparfums#castelbajac

09/05/17
@castelbajacparfums
BEAUTIFULDAY
Tout converge, la mère, la femme, l'amie, l'amante, l'amande.

#jcdecastelbajac #castelbajacparfums#parfum #paris #art #artist  #creator#hapinessday #beautifuldayparis#beauty #happyculture #laparisienne#funday #parisianday  #parisianmood#moodoftheday @jcdecastelbajac@craieateur

13/04/17
@castelbajacparfums
BEAUTIFULDAY
13/05/17
@castelbajacparfums
BEAUTIFULDAY
20/04/17
@castelbajacparfums
BEAUTIFULDAY
21/04/17
@castelbajacparfums
BEAUTIFULDAY

Choisir toutes les couleurs. Sélectionner son parfum, sa trace olfactive. Exprimer sa liberté, son énergie, son univers Définir son sillage, son odeur, avec le nouveau parfum de  @jcdecastelbajac le 20 avril, en exclusivité chez @marionnaudfr

#teasing #jcdecastelbajac #parfum #paris #art #beautifuldayparis #beauty #women #happyculture #cosmetic #beautiful #castelbajacparfums          .

Beautiful promenade.

#jcdecastelbajac#jeancharlesdecastelbajac#castelbajacparfums #parfum #paris#deauville #art #artist  #creator#hapinessday #beautifuldayparis#beauty #happyculture #funday#moodoftheday @jcdecastelbajac

BEAUTIFULL DAY/Eileen Yoo, CEO Marionnaud France. 1st day in exclusivement @marionnaudfr @castelbajacparfums +

24/04/17
@castelbajacparfums
BEAUTIFULDAY
25/04/17
@castelbajacparfums
BEAUTIFULDAY
30/04/17
@castelbajacparfums
BEAUTIFULDAY

Ensemble, la Chaleur Humaine et la Passion de vivre créent l'Espérance que demain sera le plus beau jour de notre vie... 

#jcdecastelbajac #castelbajacparfums #peace #hope #thankful #paris #parfum #art #artist #contemporyart #beautifuldayparis #beauty #happyculture #parisianday #parisianmood #smellofhappiness #craieateur @craieateur @jcdecastelbajac
L'amande se révèle d'abord fraîche et verte, attendrissante par ses facettes poudrées. Mariée à l'orange amère, elle prend un parfum d'enfance, de goûter et de jardin fleuri. Elle devient chaleureuse sous l'effet de l'héliotrope, renforcé par les arômes épicés de la fève tonka et de la vanille. 
Le tout s'enveloppe enfin d'une mystérieuse note musquée… Pour un parfum addictif, terriblement féminin. 

#Repost @johannecourbatere

Almond + orange flower + muscs = a "doudou" scent for beautiful days. 👌 🙏 ✨ 🎉 Souvenirs souvenirs... Si vous aimez l'odeur régressive de la colle Cleopatre, celle de l'amande amère, vous serez au 7e ciel. Si vous êtes nostalgique du premier jus de Castelbajac, Doudou, là vous serez au paradis : ce sont les mêmes notes, peut-être en plus aérien. Dès le 22 avril, en exclu chez Marionnaud.

#collecleopatre #doudou #souvenirs #scents #perfumeeditor #perfumes #parfumcastelbajac #beautifulday  @jcdecastelbajac @niceworkparis @luciebooooo

02/05/17
@castelbajacparfums
BEAUTIFULDAY
03/05/17
@castelbajacparfums
BEAUTIFULDAY
05/05/17
@castelbajacparfums
BEAUTIFULDAY
09/05/17
@castelbajacparfums
BEAUTIFULDAY

Balade parisienne inspirée.

#jcdecastelbajac #castelbajacparfums #bikinginparis #instadream  #instafun#beautifuldayparis #parislovers#imaginary #happyculture #creative#illustration #mondayfunday@jcdecastelbajac @craieateur

Immersion dans les coulisses de la création.

#jcdecastelbajac #castelbajacparfums#parfum #paris #art #artist #craieateur#beautifuldayparis #happyculture#funday  #instadraw #colorfulday#artoftheday @craieateur@jcdecastelbajac

Grazie Cara @aurelielambillon & @grazia_fr pour cet article bellissimo sur #beautifullday @castelbajacparfums +

#jccastelbajac#jeancharlesdecastelbajac#beautifuldayparis #parfum #beauty#parisianday #paris #parisianmood#grazia #castelbajacparfums#castelbajac

Tout converge, la mère, la femme, l'amie, l'amante, l'amande.

#jcdecastelbajac #castelbajacparfums#parfum #paris #art #artist  #creator#hapinessday #beautifuldayparis#beauty #happyculture #laparisienne#funday #parisianday  #parisianmood#moodoftheday @jcdecastelbajac@craieateur

#Repost@ericchesnais
・・・
Beautiful Tuesday Café

#jcdc #jeancharlesdecastelbajac#stylist #laseriedescafes#lasériedescafés #castelbajacparfums#jcdecastelbajac #paris #parisianday#parisianmood #sunnyday #coffeetime 

Errance créative et promesse d'un week-end ensoleillé.

#jcdecastelbajac #castelbajacparfums#travelgram #tgif #instaweekend#skyscraper  #abstract #lines#beautifuldayparis  #parislovers#imaginary #drawing #parisianday#parisianmood @jcdecastelbajac@craieateur

Beautiful promenade.

#jcdecastelbajac#jeancharlesdecastelbajac#castelbajacparfums #parfum #paris#deauville #art #artist  #creator#hapinessday #beautifuldayparis#beauty #happyculture #funday#moodoftheday @jcdecastelbajac









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